Marketing Basics

Description

Marketing Basics will provide the basic knowledge to you, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Marketing Basics Workshop Outline

Module One: Getting Started

• Workshop Objectives

Module Two: What is Marketing?

• What is a Market?
• Marketing is Not Selling
• Understanding Customer Needs
• Defining Your Product or Service
• Case Study
• Module Two: Review Questions

Module Three: Common Marketing Types (I)

• Direct Marketing
• Active Marketing
• Incoming Marketing
• Outgoing Marketing
• Case Study
• Module Three: Review Questions

Module Four: Common Marketing Types (II)

• Guerilla Marketing
• B2B Marketing
• B2C Marketing
• Promotional Marketing
• Case Study
• Module Four: Review Questions

Module Five: The Marketing Mix

• Product
• Price
• Promotion
• Place
• Case Study
• Module Five: Review Questions

Module Six: Communicating the Right Way

• The Marketing Pitch
• Sell Value Not Price
• Fun and Entertaining is Powerful
• Choosing the Right Media
• Case Study
• Module Six: Review Questions

Module Seven: Customer Communications

• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Questions Honestly
• Case Study
• Module Seven: Review Questions

Module Eight: Marketing Goals

• Brand Switching
• Repeat Purchases
• Brand Loyalty
• Inform and Educate
• Case Study
• Module Eight: Review Questions

Module Nine: The Marketing Funnel

• Awareness
• Interest
• Desire
• Action
• Case Study
• Module Nine: Review Questions

Module Ten: Marketing Mistakes (I)

• Not Taking Social Media Seriously
• Not Having a USP
• Cross Cultural and International Translations
• Not Building a Relationship
• Case Study
• Module Ten: Review Questions

Module Eleven: Marketing Mistakes (II)

• Not Having a Plan
• Aiming at Everyone
• Not Tracking Metrics
• Not Listening to Your Customers
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words from the Wise