Efficiency is about optimising processes, maximising output, and minimising waste. It’s the art of doing things in the most streamlined and productive way possible. Efficiency allows us to work smarter, not harder, and maximises the resources at our disposal.

However, effectiveness takes us beyond efficiency. It’s about focusing on the activities that truly matter, driving meaningful results, and contributing to our overarching goals and objectives. Effectiveness is prioritisation, strategic thinking, and alignment with our vision and purpose. It’s the key to short-term gains, long-term success, and sustainability.