Becoming a Successful Entrepreneur

Description

Module One: Getting Started

• Pre-Assignment Review
• Workshop Objectives

Module Two: Decide On The Type Of Business

• Decide on the Type of Business
  • Topic – Is it Feasible
• What Are Your Interests?
  • Topic – What is Innovation?
  • Topic – Varieties of Innovation
• Do You Have The Experience?
  • Topic – Six Myths of Entrepreneurship
• Are You An Expert In The Field?
  • Topic – From Passion to Idea or Technology
• Case Study
• Module Two: Review Questions

Module Three: What Is The Market/Competition Like?

• Is There Competition?
  • Topic – How to Do Market Segmentation
• Is The Venture Lucrative?
• How Can You Set Yourself Apart From The Competition?
  • Topic – What is a Beachhead Market
• How Can you Set Yourself Apart?
  • Topic – Our Passion for Entrepreneurship at MIT
• How Is The Customer Prospect?
  • Topic – Market Segmentation with SensAble Technologies – Part 1
  • Topic – Market Segmentation with SensAble Technologies – Part II
• Case Study
• Module Three: Review Questions

Module Four: Basics Of Starting A Business

• Starting a Business
  • Topic – Three ways to start a Company
  • Topic – What Makes a Business
• Decide On A Name
• Legal Structure Of Business
• Register The Business
• Choose A Location
  • Topic – Items to Consider in Choosing Your Location
• Hire An Accountant
• Case Study
• Module Four: Review Questions

Module Five: Create A Business Plan

• Create a Business Plan
• What Should Be Included In The Business Plan?
• Gather Documentation
• Develop Business Plan Outline
• Draft Business Plan
• Case Study
• Module Five: Review Questions

Module Six: Get Financing

• Get Financing
• Contact Organizations For Guidance
• Decide The Type Of Financing
• Shop Around
• What To Do Once Approved
• Case Study
• Module Six: Review Questions

Module Seven: Hire Employees

• Teach Employees
• Hiring Employees
• Develop Job Description(S)
• Advertise Positions
• Interview Candidates
• Select Candidates
• Case Study
• Module Seven: Review Questions

Module Eight: Training Employees

• Teach Company Culture
• Implement Actual Training For The Position
• Provide Feedback
• Offer Additional Training, If Necessary
• Case Study
• Module Eight: Review Questions

Module Nine: Market The Business

• Marketing Your Business
• Traditional Marketing
• Create A Website
• Social Media
• Networking Groups
  Case Study
• Module Nine: Review Questions

Module Ten: Run The Business

• Running the Business
• Procurement
• Sell! Sell! Sell!
• How To Manage Cash Flow
• Budgeting
• Case Study
• Module Ten: Review Questions

Module Eleven: Grow The Business

• Grow the Business
• Offer More Products / Services
• Open Another Location
• Franchise Opportunities
• Scoring Large Contracts
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words From The Wise
• Recommended Reading