Sales Fundamentals

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.

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    Description

    Sales Fundamentals Workplace Outline.

    Module One: Getting Started

    • Workshop Objectives

    Module Two: Understanding the Talk

    • Types of Sales
    • Common Sales Approaches
    • Glossary of Common Terms

    Module Three: Getting Prepared to Make the Call

    • Identifying Your Contact Person
    • Performing a Needs Analysis
    • Creating Potential Solutions

    Module Four: Creative Openings

    • A Basic Opening for Warm Calls
    • Warming up Cold Calls
    • Using the Referral Opening

    Module Five: Making Your Pitch

    • Features and Benefits
    • Outlining Your Unique Selling Position
    • The Burning Question That Every Customer Wants Answered

    Module Six: Handling Objections

    • Common Types of Objections
    • Basic Strategies
    • Advanced Strategies

    Module Seven: Sealing the Deal

    • Understanding When It’s Time to Close
    • Powerful Closing Techniques
    • Things to Remember

    Module Eight: Following Up

    • Thank You Notes
    • Resolving Customer Service Issues
    • Staying in Touch

    Module Nine: Setting Goals

    • The Importance of Sales Goals
    • Setting SMART Goals

    Module Ten: Managing Your Data

    • Choosing a System That Works for You
    • Using Computerized Systems
    • Using Manual Systems

    Module Eleven: Using a Prospect Board

    • The Layout of a Prospect Board
    • How to Use Your Prospect Board
    • A Day in the Life of Your Board

    Module Twelve: Wrapping Up

    • Words from the Wise

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