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Personal Branding

Personal branding plays a crucial role in both your personal and professional life. Here are some key advantages:

  1. Authenticity and Permission to Be Yourself: Personal branding assures you that it’s okay to be yourself. It encourages authenticity, allowing you to showcase your true self and values.
  2. Confidence Boost: As you develop your personal brand, you gain confidence. Knowing your strengths, values, and unique attributes empowers you to navigate challenges with self-assurance.
  3. Credibility and Authority: A strong personal brand establishes credibility. When others perceive you as knowledgeable and reliable, they’re more likely to trust and follow your lead.
  4. Differentiation: In a competitive landscape, personal branding helps you stand out. By highlighting your unique skills, experiences, and perspectives, you distinguish yourself from others.
  5. Networking and Connection: A well-defined personal brand facilitates networking. It attracts like-minded individuals, expands your professional circle, and opens doors to new opportunities.
  6. Online Presence Control: Managing your personal brand online allows you to curate how others perceive you. Consistent messaging across platforms reinforces your desired image.
  7. Leaving a Lasting Impression: Your personal brand leaves a mark. Whether in meetings, presentations, or interactions, people remember you for your distinct qualities and contributions.

Remember, building a personal brand is intentional and requires self-reflection. Consider what drives you, align your values, and proactively connect with others to enhance your personal brand.

$5.00

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    Personal Branding

    Description

    Personal Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.  With our Personal Branding course, you will be able to share your vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you.

    You are your brand so protect it. Live it.

    Personal Branding Workshop Outline

    Module One: Getting Started

    • Workshop Objectives

    Module Two: Defining Yourself (I)

    • If You Don’t, They Will
    • Brand Mantra
    • Be Real
    • SWOT Analysis
    • Case Study
    • Module Two: Review Questions

    Module Three: Defining Yourself (II)

    • Pillars
    • Passions
    • Define Your Strengths
    • The Three C’s
    • Case Study
    • Module Three: Review Questions

    Module Four: Controlling and Developing Your Image

    • Clear and Defined
    • Consistent Image
    • It Takes a Commitment
    • Live It Every Day
    • Case Study
    • Module Four: Review Questions

    Module Five: Personal and Professional Influences

    • Corporate and Personal Integration
    • They Will Influence Each Other
    • Be a Professional
    • Build Rapport
    • Module Five: Review Questions

    Module Six: Sharpening Your Brand

    • Blogging
    • Authenticity is Key (always be authentic)
    • Transparency
    • Networking
    • Case Study
    • Module Six: Review Questions

    Module Seven: Appearance Matters

    • First Impressions
    • Rise Out of The Crowd
    • True Reflection
    • Dress For Success
    • Case Study
    • Module Seven: Review Questions

    Module Eight: Social Media (I)

    • Needs Constant Monitoring
    • Security
    • Have an Objective
    • Promote
    • Case Study
    • Module Eight: Review Questions

    Module Nine: Social Media (II)

    • It’s a Tool
    • Content is King
    • Have a Gimmick
    • Don’t Ignore Any Mentions
    • Case Study
    • Module Nine: Review Questions

    Module Ten: Brand Management During a Crisis

    • Caught In a Bad Spot?
    • Never Burn a Bridge
    • Information
    • Monitor and Respond
    • Case Study
    • Module Ten: Review Questions

    Module Eleven: Branding Personality Traits

    • Identify Your Unique Values
    • Be Bold
    • Think Outside the Box
    • Learn. Repeat
    • Case Study
    • Module Eleven: Review Questions

    Module Twelve: Wrapping up

    • Word to the Wise

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